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What is a QR Code?

These codes are the new bar codes that can be scanned by a cell phone with smart capabilities, or smartphone. When a smart phone scans the QR code, it will take the shopper directly to the page of the product or business, or wherever the QR code is routing them.

Better Business with QR Codes

Americans are just scratching the surface on how these QR codes will benefit their business, but things look promising. No matter how large or how small the business is, it can benefit from the use of QR codes.

What are URL Shorteners?

There are websites that marketers can go to have their URL shortened. This shortened URL will still get people to the same site, but takes up less space in the SMS or mobile message.

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What Is A QR Code?

QR codes are showing up everywhere. It is normal to see them on billboards, or on signs in shops, in magazines or anywhere that anyone travels or shops. However, most people really do not really know that what they are looking at is actually called a QR code. These codes are the new bar codes that can be scanned by a cell phone with smart capabilities, or smartphone. The QR code is a bar code looking square found on a product or advertisement. Inside the codes are links that can only be read by a smart phone. When a smart phone scans the QR code, it will take the shopper directly to the page of the product or business, or wherever the QR code is routing them. While this is a fairly recent technology in the United States, it has been being used in Japan for more than ten years. QR codes are part of everyday life in Japan and businesses use these codes as a normal business practice.

QR stands for' Quick Response', due to the speed at which a cellular phone can read this code. Once a person scans this bar code, it can give the user instant information about the business or product being advertised. New technology is allowing people to view trailers for movies not yet in the theaters, right from their smartphone. Another wave of marketing is giving coupons by simply scanning the QR. The consumer can be directed to a page where the coupons are being given away. It can be given to a select number, or to anyone who visits the site.

Even though using QR codes is a recent the United States, statistics show that is it growing in popularity. According to a study done this year by the Spar Code Company, 33% of I Phones are currently using this technology. Those using Android and Blackberry phones are using them about 28%. So while the QR is still unknown to many cell phone users, soon retailers can make the offers too good to refuse using this service.

The bar codes that came out in the 80’s required a bulky scanner to read them. These are the bar codes that are still used in grocery stores today, although modernized. However, with these new inventive codes, a cell phone can simply scan and relay the information quickly. What the bar code did for retail outlets in the 80's, the QR code will do for advertising in today's era.

If people have a cell phone now, they can just download a QR code reader from the Internet. It will take approximately a minute to download this application. Once the reader is installed, smart phone users can enjoy the perks of being able to read QR codes. It will open a whole new world of possibility. As we are currently on the leading edge of this technology, the sky is the limit to where it will go.